Open Air Theatre
More than 4,000 events
are scheduled to be held during Expo Milano 2015
. This was one of the main topics discussed at the meeting Expo 2015 Opportunities for Tourism
held within the context of the BizTravel Forum
featuring key speaker Giovanni Sacripante
, General Manager for Sales, Business Development, Fundraising & Ticketing for Expo 2015.
The numerous events within the event will take place in the countless spaces located within the Expo area: the open theatre, capable of accommodating 13,000 individuals which, in addition to Expo by Night will also host loads of other initiatives; 20 small squares scattered throughout the grounds of the exhibition site capable of holding from 1,000 to 1,500 people; the Expo centre, located in the west part of the Decumano, boasting a 3,000 person capacity.
Events spaces for up to 1,000 people are also envisaged within the nine clusters, i.e. the thematic pavilions, where three or four events will be held on a weekly basis, and at Padiglione Italia. Another location extending over a surface area of some 1,000 square metres, dedicated to conventions and B2B meetings, will probably be awarded, via a tender, to one specific operator, i.e. an events agency.
A complete events guide will be published in February next year while companies and organizers can put forward proposals for events to be included in the calendar until the end of this year.
Giovanni Sacripante reminded those present that twenty million tourists are expected to attend Expo Milano 2015, of whom 12/14 million are likely to come from Italy and 6/8 million from abroad. More than 500 companies will be involved in the event: at present those who have subscribed as partners or sponsors of the event total 100 and include enterprises of the likes of Accenture, Banca Intesa, Enel, Fiat, Samsung, Telecom, Coop, ENI etc.
Over the past few days, the first contracts for ticket sales to Expo have been signed and the Alessandro Rosso Group
is the first Authorised Reseller
for the marketing of tourist packages including tickets to the Universal Exposition
, both in Italy and abroad. Authorized tour operators will have the right to sell not individual tickets but only tourist packages with entrance tickets to the Universal Exposition.