16/12/2013Expo 2015

Expo 2015: record numbers for participating countries

Record registration numbers for Expo 2015. This was announced by Diana Bracco president of Expo and general commissioner of Padiglione Italia. So far 140 countries have registered to take part in the Universal Exposition in Milan, scheduled to be held from 1 May to 31 October 2015 and entitled Feeding the Planet. Energy for Life. The original goal of 130 countries has already been amply exceeded.  
 
The organizations set to participate at Expo 2015 include the UN and the European Union which recently signed the contract. The European Union will participate with a pavilion extending over a surface area of approximately 1,500 square metres situated along the Cardo and lying adjacent to the area dedicated to the Italian Regioni. The space will mainly be devoted to illustrating the key role played by the European Union on global food safety, in keeping with the theme of the event. 
 
In the meantime, the world is expressing a growing interest in Expo 2015. This was revealed by the survey "Expo2015 e Milano viste dall’estero” conducted by the Milan Chamber of Commerce by way of “Voices from the Blogs”, a spin-off of Milan’s Università degli Studi, which analysed a total of more than 13,000 posts talking about Expo 2015 over the past 13 months and more than 1 million posts on Milan over the past two months published on social media including Twitter, Facebook, Google+, Blog, Forum, etc. Posts published in countries other than Italy, and not written in Italian, were considered. 
 
The survey revealed that online mentions referring explicitly to Expo have increased by 77% in the two month period September-October compared to the previous two-month period, even though they are still limited(4,125 mentions versus the 2,332 of July-August). References to the event have come mainly from the US and European countries. In almost 4 comments out of 5, positive feelings about the event prevail, especially as regards BRICS countries (Brazil, Russia, India, China and South Africa) where positive sentiments account for 87.5%.
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