11/11/2014Expo 2015

MTV Show in Milan for Expo


For music lovers, and not only, there are great news: Nicki Minaj, the famous rapper, announced at the MTC Europe Music Awards 2014 that the 2015 edition of the event will be held in Milan. The super show will be held at the Mediolanum Forum of Assago, right in the city of Expo, on the 25th October 2015.

The news was given live from the SSE Hydro stage of Glasgow, the wonderful scenario of this year's edition. Before these, the EMA MTV animated cities such as Amsterdam, Madrid, Belfast, Berlin and many others, one more beautiful than the other. The 2015 edition will be the third Italian EMA show. The event, in fact, was held in Milan in 1998 and in Rome in 2004.

"Today's and tomorrow's key platers, the young people, are the main recepients of Expo Milano 2015 message. - explained Roberto Arditti, Director of Institutional Relations Expo 2015 - Making them aware of the problems at the centre of the Universal Exhibition theme, stimulating in them a curiosity for the world in which they live and in which they will build the own professional and humane future, is one of the aims of the extraordinary event which we will host in less than six months. MTV has the right force and enthusiasm to achieve this important target of visitors - we expect at least 2 million students - thus making the Expo Milan 2015 inheritance more lasting."

MTV and Expo Milano 2015 have also created together a new advertising campaign for tv and internet which will air on all channels and MTV platforms in Brasil, South Korea, Japan, China, Russia, Great Britain, France, Austria, Germany, Switzerland, Spain, Argentina, Holland and Italy.

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