10/12/2014Expo 2015

“Welcome to Expo”, here's the welcome manual

Explora destination
Explora destination

There will be 20 million visitors walking through the gates of the Universal Exhibition, coming from all over the world. To be prepared, here's the guide "Welcome to Expo. How to Best Welcome International Tourists in Milan and in Italy", created by Explora, and it has the primary function of promoting the entire tourist offer linked to Expo Milano 2015. The aim is to offer operators guidelines to satisfy the large variety of international tourists expected for Expo.

"The aim of the manual - said the General Director of Explora Josep Ejarque - is that of helping the operators of the sector, the partners of Explora first of all, to build a innovative and personalised tourist offer able to deal with the arrival of the millions of international tourists expected in 2015." Piero Galli, General Director Event & Entertainment Division of Expo 2015 S.p.A., also explained, "The manual published by Explora answers the main questions that the professionals of the tourist sector have to answer daily, thinking about the great attractiveness of Expo Milano 2015 and the important flux of tourist that is arriving, both from all over Italy as well as from abroad."

Made in digital format, the Explora manual analyses the touristic styles of 19 strategic Countries market-wise which have already showed notable interest in Expo. These range from Australia to China, Brasil to the Arab Emirates, Japan to India, from Russia to Canada and the United States, without leaving out the main European nations. Eighty pages that contain the summarised profiles of each Country and those of its typical tourist, detailed data with information on the population, language, religion and economic evolution, description of the typical tourist and also a section dedicated to the travel trends of each tourist.

The "Welcome to Expo" manual will be sent complimentarily upon request to all Explora partners and will be downloadable in digital form from the Explora website at 25 Euros. 

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