Even Ferrero becomes a fan and promoter of Expo 2015, and it will do so as Confectionary Specialties Official Partner. The agreement has just been signed: the Piedmontese confectionary company becomes part of the Expo team with a project that will not let down Nutella lovers, of which this year celebrates its Fifthiet anniversary.
Eight films to relate the special relation between man, food and nature, with the projection of the viruoso food production in the world. A thematic itinerary with a very strong visual impact, that unwinds along the exhibition site telling the story of the values of agricultural sustainability and good nutrition. Events and debates that will interest the large public and the best worldwide experts. Here is the programme with which Ferrero will be present at the Universal Exhibition. From the Pavillion Zero to the Biodiversity Hill, passing through the Children's Park and the Open Air Theatre, totems and Ferrero multimedia stations that will reinterpret some of the products most symbolic to the group - starting with Nutella - and will accompany visitors to discover the exhibition spaces built by the Countries.
The "Ferrero Itinerary" will propose an artistic, cultural and educational journey, which will go through the major attractions of the site to interpret the theme "Nurture the Planet, Energy for Life". During the six months of the event, the company will organise events and competitions open to young people, with the aim of communicating the four founding elements of its own activity of Social Responsability: the Products, the Ferrero Foundation at Alba, the Social Enterprises present in India South Africa and Camerun and the programme Kinder+Sport.
Finally there is all the communication activity: soon the logo of Expo MIlano 2015 will be seen on all the snack packaging Ferrero: an entrance ticket to the event will be among the prizes to be won through the collection of points scheme Regalissimi for the period March-December 2014.