A new start for the partnership between the Universal Exhibition and Technogym. The Italian company, worldwide leader in wellness and official service provdier in the last 5 editions of the Olympics, has in fact become Official Wellness Partner of Expo 2015.
Technogym will develop within the Exhibiition of Milan a themed itinerary dedicated to physical activity, healthy lifestyles and to health. The relation between nutrition and physical exercise, or rather the balance between energy inputted in the body through food and energy consumed through physical exercise will be the main theme of Technogym's project for Expo. Through the intergration of fitness gears, apps, wearable devices, audio-visual technologies, wellness programmes, Technogym will make available to visitors courses for movement and physical exercise that can be used in everyday life situations: at home, at work, at school, in hospital, whilst travelling, at the gym and in open air. At the main entrance, Technogym will set up an activation area in which visitors may explore a futuristic gym, a real hub of lifestyle connected to places in which people carry out their daily lives, which will be represented in 9 interactive islands along the main corridor of the exhibition site.
"With Technogym, a first class player becomes part of the Universal Exhibition in the wellness sector - has explained Giuseppe Sala, Chief Executive Office of Expo 2015 S.p.a. - We know clearly that to follow a correct lifestyle eating properly and healthily is not enough. Even practising sports and physical activities is necessary. In other words, one has to take care of oneself. With the theme of "Nurture the Planet, Energy for Life", Expo Milano 2015 has committed to promote good habits and virtuous behaviours. The wellness islands that Technogym will design for the exhibition are intended to offer visitors a moment of distraction and get together in which to discover the most evolved solutions to keep fit, proposing together with daily exercise some practical advise. If it is true that the challenge of the Universal Exhibition is that of contributing to improving the quality of life of the greatest number of people possible, then wellness and fitness are the main roads to take".