17/04/2014Expo 2015

The Italian Pavillion has its official coffee: Lavazza

Lavazza at Padiglione Italia
Lavazza at Padiglione Italia

Lavazza, 120 years since its foundation, will be the official coffee for the Italian Pavillion. "I am delighted that a historic company that has honoured Italy worldwide for over a century has decided to commit side-by-side our Pavillion", commented Diana Bracco, President Expo 2015 S.p.A. and the General Section Commissioner of the Italian Pavillion.

"Relying on the architect and designer Fabio Novembre, Lavazza has interpreted the concept of Nursery at the centre of the Italian Pavillion in a truly original and creative way. I am sure that the amazing setting of the Lavazza Square will attract visitors not only for the tasting of coffees but it will transform into a photo opportunity occasion. Precisely the formative project of young Italian bar-tenders", concluded Diana Bracco, "is absolutely in line with our concept. The metaphor of nursery will infact make of the Italian Pavillion a place and a symbol of development for new generations and a reference point for youn talents capable of renewing the concept of Italian excellence."

A Lavazza Coffee Experience that will conquer the visitors of the Italian Pavillion thanks to the creative concept designed by the architect and designer Fabio Novembre and his studio. A voyage through Italy presented coupled to the regional excellencies of our Country, with the objective of sustaining nutritional education and enhance traditions and Italian identities: exclusive recipes, that will allow foreigners to discover Italian taste. The formation of young barmen, last year students of the best Tourism Studies Colleges, will be launched, within the concept of the Nursery of the Italian Pavillion, who will be formed and involved in the operative management of the Thematic Coffee Piazzetta and in visitor services.

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