Objective: take the Universal Exhibition, with its participants and its themes, in the most beautiful places of the Capital, with the aim of expanding to the maximum the promotion of the great event of next year. Here are the requirements of the protocol "Rome towards Expo Milano 2015", which has just been signed by the Mayor of Rome Ignazio Marino and the CEO of Expo 2015 S.p.A. Giuseppe Sala.
The agreement includes a rich programme of exhibitions, conferences, shows and tastings that, with the involvement of the Embassies, between September 2014 and October 2015, will allow the over 140 Countries that will participate at the next Universal Exhibition to present a exclusive locations its participation projects, but also its image, its production, cultural and touristic excellencies. Rome is a new showcase to ensure the maximum diffusion for Expo and to reach a very large public. Apart from the involvement of the various Ministries, "Rome towards Expo Milano 2015" includes, also, a unique plan for promotion and an organic and shared development project with Regione Lazio and the Regional Union of the Chambers of Commerce, Industry, Tradesmanship and Agriculture of Lazio.
The initiative comtemplates many locations within the city. The exhibition spaces involved in the project will be: the Museum Ara Pacis, the Monumental Complex of Vittoriano (Ala Brasini), visited every year by over a million people, and the Airport of Fiumicino (Terminal 3), Roman and Italian tourism hub. Here will be held festivals, conventions and appointments dedicated to the participating Countries, that will be able to present themselves in an original way, highlighting their excellencies.
The project dedicates ample space even to the information on the themes of Expo Milano 2015: in the whole of Rome will be set-up, from the centre to the outskirts, islands and banners with promotions and multilingual informative materials.