24/03/2015Expo 2015

Expo, the Italian Pavilion toasts with Ferrari

Ferrari Brut
Ferrari Brut

It returns to Expo, after over a century from the Universal Exhibition of Milan of 1906, the Ferrari Trentodoc, symbol of the Italian bubbles par exellence. Ferrari has been in fact chosen by the Italian Pavilion for its official moments toast with Representatives of our Country at Expo Milano 2015

The Heads of State and the visiting personalities will be hosted at Palazzo Italia by a glass of Trentodo. Ferrari arrives at Expo Milano 2015 with a double role: first of all as Ambassador of the best made in Italy, coherently with the theme of "Feed the Planet, Energy for Life" in all its meanings. Secondly, the wwinery from Trento will bring to Expo its testimony of its commitment for sustainability. Ferrari grows all its vines according to biological principles and carries on the culture of sustainability with 500 wine-growers who do the same with their vines. 

Ferrari wants to celebrate its return to Expo in Milan and the prestigious collaboration with the Italian Pavilion with its most famous and historic wine, the Ferrari Brut, the motto of "Orgoglio Italia", chosen by the Italian Pavilion for its partners. The bottles of Ferrari Brut sold during the exhibition period, inside and outside the site, in Italy and abroad, will thus be ambassadors of this great event. An exclusive Reserve will also be presented during Expo, of only 2015 numbered examples, inspired by the futuristic design of Palazzo Italia. Some samples, safeguarded for nine years in the silence of the cellar, will be used as gift to high level personalities officially visiting the Italian Pavilion. 




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