As accounced during the presentation press conference by the President of Federalimentare, Luigi Scordamaglia, together with the CEO of the Fiere di Parma, Antonio Cellie, the works on the Pavilion Cibus è Italia at Expo 2015 are almost finished.
An enormous space - 5,000 metres squared on two floors - as well as the terrace, which will be the elected location for events. Worshopps, tastings, meetings with foreign buyers for a total of of 200 appointmentduring the six months of the Universal Exhibition have alreaday been set. The pavilion of agro-industrial excellencies Made in Italy are found right in the heart of the exhibition site: moreover, it will have the characteristic of changing look to its facades every two weeks. In fact on the external walls of the pavilion, thanks to an elaborate project by multidisciplinary artist Felice Limosani, gigantic works - even of 45 msq - alternate with the works of 13 street artists from all over the world.
Within the Cibus è Italia 500 companies at the top of the Italian food chain will be hosted. "The Italian food industry is the greatest creator in the world with added value in the transformation of food products" - said Scordamaglia - "The huge potential for export are all found in this simple principle, it is up to us to know how to take advantage of it. We cannot be satisfied with the +3.5% of registered export in 2014 and not even with +5/6% predicted for the current year. The objective is that of taking the value of exportation within 2020 to quota 50 billion."