The shops will open in the heart of Expo, along the Decumen, on the 18th May: these are the stores of OVS and Excelsior Milano, of the Coin Group, chosen as Official Retailers of Expo Milano 2015. The announcement has been given by Giuseppe Sala, Commissioner for Expo Milano 2015, and Stefano Beraldo, CEO of OVS and Vice-President of the Coin Group. The two shops will cover a surface of about 180 metres squared each.
"The participation of OVS and Excelsior Milano at Expo Milano as Official Retailer - said Giuseppe Sala - is an important signal, a proof of the great trust that the business world is showing towards such a unique event of its kind, considering it as an opportunity not to be absolutely missed. Moreover, we are proud to be able to count among our partners such a prestigious company as Coin Group, an international brand but absolutely Italian, able to show the best aspect of the Made in Italy."
"We are glad to be able to use this occasion - said Beraldo - to show the know-how of a great Italian group and re-interpret it coherently with the values of the Milanese Universal Exhibition. We will do this through an itinarary of ideas and fashion for which I have wanted with me my great friend Elio Fiorucci, Ambassador of Expo, one of the masters of contemporary culture which has contaminated fashion with love for nature, respect and tollerance of every diversity. We will be present with the two souls of the group, the most democratic one which is OVS, first brand in value fashion retailer and that dedicated to research and exclusivity of Excelsior Milan."