Positive sentiment growing, much appreciation for the Italian Pavilion, curiosity for the more technological ones: here, in brief, are the results of the web monitoring regarding Expo by Reputation Manager, the main Italian Institute for the online analysis and measurement of reputation of brands and numbers of public importance.
From the 1st May, the day of the inauguration, to the 12th June there have been 450,560 tweets sent by 104,221 users. On Facebook there are 1 million 700 thousand users following the official and unofficial pages of the event, growing by 8% compared to a month ago. The web sentiment is positive for 36% (+23% compared to the analysis carried out from December to beginning May), neutral for 21% (-22%) and negative for 43% (-1%). Expo 2015, with about 439,000 tweets, is the most used hashtag to comment the event.
The Pavilions are naturally the most commented aspect (60.9% of conversations). The most positive aspects focalise mostly on the spectacularity of the attractions. The most visited and commented: the Italian Pavilion, in the interior of which is above all much appreciated the space of total darkness, managed by the Unione Italiana Ciechi, and the Tuscan section. Followed by the Japanese Pavilion and South Korean Pavilion, which are liked for the attention to waste and malnutrition, hospitality and the quality of the food offered, beauty and originality of the installations proposed. The funniest and most technological ones are Switzerland, Germany and Brasil. The most photographed, commented and published on Instagram are the Tree of LIfe, defined many times "magnificent" and "amazing" also for the play of lights and related fountains and Palazzo Italia.