An all Italian success: the Wine Pavilion at Expo Milan, the first of its kind to be ever built inside of a Universal Exhibition, has had a record 1.5 million visitors in five months. Inside the space, which was a collaboration between the Ministry of Agriculture, the Italian Pavilion and Veronafiere, there were over 2,000 companies represented: the guests of the Pavilion, 20% of which were foreigners, were able to taste some of the 3.600 labels present in the Library of Wine - The Wine cellar of the Future.
"We are the nation of Wine, with a unique bio-diverse richness made of over 500 vine varieties. For this reason we wanted to appraise this important experience of the Italian food chain system with a Pavilion that has resulted in being one of the most visited in Expo. We relate the story of wine of the Country starting from the five senses and the extraordinary strength of our territories and of our know-how", explained the Agriculture and Forestry Affairs Minister, Maurizio Martina.
"Mission accomplished - said the General Director of Veronafiere, Giovanni Mantovani. We have respected all the objectives given to us, even by the Scientific Committee, and we think we can possibly reach the 2 million visitors by end of October." Over 460 events and conferences were promoted, and various high level institutional visits and delegations visited the Pavilion: from European Union, Government and Foreign Countries representatives, to the governors of the main Italian wine producing regions."