Milano Expo 2015 The experience of made in Italy

THEME EXPO 2015

Expo 2015 Themes will be connected to the concept of "Feeding the planet, energy for life". They will be nine, explicateby four Cluster: Cereals, Rice, Spices, Cocoa, Fruit, Coffee, Legumes, Dry Areas, Sea and Islands, Bio Mediterranean.
The Organization will interpret the Expo themes through five thematic areas: Padiglione Zero, il Parco della Biodiversità, il Future Food District, il padiglione Art & Food e Children Park.
 

CLUSTERS

FRUITS AND LEGUMES

Whether referred to as the “Mediterranean diet” or not, fruit, vegetables and legumes make up a fundamental part of the daily food intake of a large part of the world population, especially for their essential supply of fiber and vitamins. Moreover, today, the fruit and vegetable market constitutes the principal component of the world’s agricultural economy and is an important springboard, especially for the markets of countries in the process of development. Expo 2015 honors these crops with a thematic pavilion that is structured like a city dotted with numerous fruit trees. The expositional stands of various countries will be gathered in the square along with a stage dedicated to events and various thematic exhibitions highlighting the features of each crop.

SPICES

Spices are associated with culture even more than food. From antiquity, they have been used to flavor and season dishes, but also as medicines, as perfumes to scent people and their environments, even as “catalysts” in religious rituals or as symbolic elements within all types of ceremonies. These precious aromas will be featured in a pavilion that aspires to exalt the visitor’s sensory experience, presenting spices enclosed in transparent cases and illustrating cultivation methods with the aid of large basins. All around, maps will beautifully show the itineraries followed by global explorers who searched out the precious spices.

ISLANDS

The island nations encompass completely distinct ecosystems that are characterized by an extraordinary richness of alimentary resources. According to many researchers, the aquatic patrimony of the South Pacific, the West Indies and the Caribbean may even constitute a viable solution to the food shortage that afflicts a large part of the planet. At the same time, the exportation of fish and other seafood plays a central role in the economy of many island nations, who, however, often uncontrollably exploit these resources to the point of jeopardizing future prospects of replenishment. These (and many other) themes are examined by the “island” cluster, whose physical appearance even has the look of islands: two large pavilions united by a bamboo sunscreen cover and scattered with fountains, water basins and nautical maps to evoke the typical atmosphere of tropical atolls.

ARID ZONES

An enormous part of our planet is made up of arid territory. It is estimated that a little less than one fifth of the world population lives in an environment with a permanent water shortage, so that not only is it a hindrance to agricultural activity, but also to human water needs. For years, global agronomists have undertaken a one-sided challenge in the attempt to make techniques and technologies available and to put political policies in place that would permit the goal of obtaining and managing water resources even in severe drought situations. The exhibition “Arid Zone“ is dedicated to these themes and is a striking representation of a desert landscape enveloped in a sand storm, where rocks, crystals and salt formations effectively come together to create a sense of disorientation.

BIO-MEDITERRANEUM

Throughout the millennia the Mediterranean has always served as a melting pot of races, civilizations, customs and traditions. In as much as the crossroads have bound the region to commercial traffic, Mediterraneans have favored the “contamination” of their eating habits and the development of an agricultural biodiversity that also reflects the myriad of culinary preparations that have always characterized the populations of Mare Nostrum. The exportation of the magic triptych of grain, grapes and olives subsequently contributed to the spread of the typical Mediterranean diet throughout the world. These culinary landscapes will be demonstrated by the cluster Bio-Mediterranean with sea-blue flooring and a futuristic pergola that, in its modernity, will recreate the alternations of the typical shadings of the North African and southern European latitudes.

CEREALS AND TUBERS

If half the world’s population has rice as its main food, the other half (with some overlaps) sees an overriding source of sustenance in cereals and tubers. After all, wheat, corn and barley have made up human’s principal glucose source for millennia, and still today just 15 cereal crops cover 90% of man’s calorie needs. Inside Expo 2015, a special exhibition with great visual impact has been designed for these foods: a garden in which cereal and tuber crops alternate placement, amidst which the visitor may repose, immersing himself in the natural element before arriving at the main square where it is possible to taste several themed dishes around a grand oven.

COFFEE

Coffee isn’t only the most widely drunk beverage on the planet, but is also the most precious trading commodity, which from antiquity has always been at the center of international commerce, playing a critical role in the economy of entire sub-continental regions. Inside Expo 2015 the visitor will be invited to experience, first hand, the habitats of the African and South American rainforests, strolling under the tree-branched canopy along a walk that symbolically retraces coffee production: from the plantations to the transport of the beans, from the roasting to the tasting phase, for which there will be dedicated areas in the bar and the “meeting place.”

COCOA

Cocoa is one of the most ancient and widespread foods known to man. It was consumed by the Mayans and Aztecs, and beginning in the 1600s, spread throughout Europe, acquiring the characteristics of a pleasurable food source whose value transcended its mere nutritive potential. Cocoa is produced in at least 30 countries in the world and serves as the mainstay of many local economies. The exhibition will recreate the luxuriant vegetation of cocoa plantations typically found in tropical climates: vertical structures resembling a grove of trees will surround the numerous stands at which visitors will be presented with products featuring cocoa as its main ingredient, as well as with the methods associated with its production.

RICE

Rice is the main food source for almost half of the entire world’s population. Cultivated throughout the world due to its incredible adaptability and resistance to insects and disease, rice has become a veritable symbol of abundance and prosperity. It is precisely this universality that first permitted the study and then the experimentation of new cultivation techniques that have yielded today’s intensive farming, which is able to produce up to three harvests per year. Expo 2015 is dedicating a very elaborate exhibition to rice. Through an evocative play of mirrors, the visitor will be immersed in a type of virtual “rice paddy” and be accompanied with numerous informational sparks throughout the experience.

THEMATIC AREAS

Padiglione Zero
The Zero Pavilion was realized with the contribution of the United Nations and consists of a picturesque itinerary that explores the relationship between man and nature, from the beginning to the present day, reflecting the enormous influence that man has on the landscape.
Parco della Biodiversità
The Biodiversity Park is made up of various greenhouses and gardens to celebrate the great wealth that is precisely biodiversity.
Children Park
The Children Park is the space where even children can explore, through different languages, the themes regarding food and sustainability.
Art & Food
The Art & Food Pavilion will substantially be a major exhibition that investigates the link between art, in all its forms, and food.
Future Food District
The Future Food District explores a futuristic concept of the food chain, where production is closely linked to a network of digital information. The Pavilion is divided into three areas: the square, the supermarket of the future and the kitchen.

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