27/11/2012 Tourism and Destinations

Tourism grows in Milan with a strong presence of Russians and Chinese

Milan
Milan

According to the Observatory of tourist influx of the Province of Milan, during the first six months of 2012, overseas arrivals accounted for more than three million (3,101,146) with overnights in Milan and its provinces totalling more than six million (6,346, 355).

In terms of percentages, as regards arrivals, a 4.11% increase was registered with respect to the same period of 2011 (+122.428 arrivals) and a 3.35% increase in terms of overnights (+206, 027). Average stays have remained practically unvaried: 2.04 against the 2.06 registered in June 2011.

Arrivals in 2011 whose registered destination was Milan accounted for 69.22% while those visiting other parts of the province accounted for 30.78%. The region of Lombardy has been confirmed as the major point of tourist interest also as regards overnights with percentages accounting for 72.28% in the city against 27.72% in the rest of the province.

As regards tourists’ countries of origin, in terms of arrivals, Italians accounted for 1, 439,280 and foreigners for 1, 661,866. Compared to June 2011, the number of Italian tourist inflows remained more or less stable  (-0,28% in terms of arrivals,  -1,17% in terms of overnights),while a  + 8,24% was registered in arrivals and + 7. 08% in foreigners staying in the city.

As regards foreigners’ countries of origin, there is a difference between Milan and the rest of the province. With regard to figures for the city of Milan, the list was topped by Russia, France and the US.  The number of Russian tourists has increased considerably. In fact, the Russians now hold the number 1 slot  (as opposed to their original 4th position) with 95,569 arrivals, thus exceeding the nations who preceded them both in June and December of 2011. Conversely, China has surpassed  the UK and Spain, positioning itself in sixth position with 75,193 arrivals. On the contrary, the province is favoured by Chinese tourists who hold the number one ranking with 44,404 arrivals, followed by the Japanese and the Germans.

"Italian and foreign tourists continue to visit our region. We can assume that in view of Expo 2015, this trend will increase. I believe that we will have to increase our efforts, also by using the network created to maximize the image of Milan, to ensure that the average number of stays increases and that the metropolitan area is capable of meeting the enormous challenge that awaits us during the universal Expo, also in terms of tourist accommodations”, commented Stefano Bolognini, councillor for Tourism of the Province of Milan.


Tag: Milan, incoming
Tourism and Destinations
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