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10/12/2012 Congress and Exhibitions

BIT 2013: registrations now open for buyers and sellers wishing to attend the Buy Italy workshop

As in past years, Buy Italy, the workshop dedicated to the Italian tourism offer, will once again take place within the context of BIT, the International Tourism Exchange, scheduled to be held at Fieramilano in Rho from 14 to 16 February 2013, where 700 Top International Buyers from 50 different countries will have a chance to meet more than 2,000 select sellers.

Both operators (tour operators, travel agencies, hospitality facilities, congress centres, hotel chains, services companies etc.) and buyers, for whom a Hosted Buyer Programme has been planned,  can now register for the Buy Italy workshop on the event’s website. 

During this year’s edition, thanks to a business matching schedule, buyers and sellers will have a chance to meet one another using a pre-fair, pre-scheduled online appointment planner.

Novelties for the 2013 event will include the division of days by themes (leisure, culture, food and wine, luxury, MICE/business travel). The first day will be dedicated to pre-scheduled appointments at the stands of the regions. On the contrary, the following days will be dedicated to pre-scheduled appointments within the Buy Italy area, and the creation of an area dedicated to Online Travel Agencies (OLTA).

With 2, 000 exhibitors from 120 countries spread out over a surface area of 86,000 sq.m, and 90,000 registered visitors (of whom 60,000 are industry members), BIT is Italy’s leading business-to-business and business-to-consumer travel exhibition.


Tag: BIT Borsa Internazionale del Turismo, Milan fairs
Congress and Exhibitions
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