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13/12/2012 Tourism and Destinations

ENIT: Italy attracts an increasing number of tourists from Russia, the US and Japan. Growth projection for 2013

Arrivals in Italy for the end-of-year festive season have shown an increase with a possible growth predicted for 2013. This was the data revealed by the end-of-year report on tourist trends, conducted, as is customary, each year, by ENIT Agenzia Nazionale del Turismo not only through its foreign network but also through its main tour operators who deal with “Italian tourism” abroad. 

The data, presented during a press conference held in Rome ,show a general growth rate in arrivals for the forthcoming Christmas holidays from various incoming markets. For the Christmas holidays, the  European area shows a preference for art cities and the mountain areas of Trentino Alto Adige which has registered a + 4% increase in German tourists.

However, the number of Russian tourists prevails with end-of-year figures for the Christmas holiday season showing a +10% of arrivals in  Italy. Among the four emerging countries (BRIC), Russia proves to be the most promising market (Russians make 1.3 times more trips abroad than the Chinese, 3.4 times more trips outside their country than the Indians and 4.6 times more trips than the Brazilians). However, Brazil’s performance is also excellent where, according to the European Travel Commission, interest in Italy is particularly high. In fact,  sales for the December festive season are included between about 10% and 18%, with a clear preference being shown for major art destinations and medieval towns. 

Arrivals for the Christmas period from the Arab Emirates and South Korea also showed positive results. Sales in the USA are included between +5 and 15%. The trend from Argentina is also good, with oscillations included between approx.  5% and 10%. On the Asian side, sales are more than satisfactory for Chinese tour operators, exceeding 40%, while incoming traffic from Japan (according to the Banca d’Italia the spend for Japanese tourists during the first six months of the year grew by 15,3% compared to the same period of the previous year).

Forecasts for 2013 are optimistic:  the OMT (World Tourism Organization) predicts a slight recovery in international tourist traffic included between 2 and 4%, which is also likely to benefit Italy.


Tag: ENIT Agenzia Nazionale del Turismo,
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