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13/12/2012 Tourism and Destinations

More and more Italian hotels are asking for Russkiy Kliuch, the hotel rating dedicated to Russian tourists

Russkiy Kliuch is a hotel rating system dedicated to the Russian market that allows this target market to gain insight into the specific services dedicated to them, available at hotels. More and more Italian hotels are asking for Russkiy Kliuch, which means key in Russian, in order to be better equipped to attract and welcome tourists from Russia (according to the latest forecasts by Enit,  based on a comparison with last year’s figures, during the Christmas holiday period alone, there is likely to be a 10% increase in the influx of Russian tourists visiting Italy).

Russkiy Kliuch is a system that is similar to the star rating system, designed, however, specifically for Russian tourism, established to overcome linguistic and cultural differences: according to the Ministry of Russian Tourism, only 14% of the entire population speaks a second language (not necessarily English), not to mention the numerous differences in cultural, culinary and behavioural trends. 

Russkiy Kliuch rating is expressed in keys, 1-5 stands for luxury. Silver key are used if the hotel rates itself as a luxury location and gold keys are used if the hotel has been certified. A hotel can obtain Russkiy Kliuch status simply by registering online, free of charge, at www.rusklu.com in the Hotel area.

The keys are an official standard, widely recognized in Russia on account of being used in leading travel catalogues and on websites. In fact, like many others, government-based Intourist also uses this system. Hotels having this rating are also posted on the website of Russia’s government-owned TV channel, Channel1 Russia.

Parameters taken into consideration to obtain keys were defined by Russian operators including 5,000 agencies and tour operators (which account for almost 70% of outgoings from Russia) and refer to a series of services dedicated to the Russian market including, for example, promotional material and websites in Russian, awareness of Russian habits, Russian mother tongue staff, the availability of magazines and TV channels in Russian, etc.


Tag: hotels, Russkiy Kliuch
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