This is what emerged from a survey conducted by Blogmeter - presented a few days ago at Buy Tourism Online (BTO) in Florence - which evaluated the performances of APT (Tourist Promotion Agencies) Facebook and Twitter profiles in Italian regions.
The survey, conducted between August and November 2012, by analysing more than 900,000 interactions, monitored the 19 official Facebook pages of the regional APTs in 16 Italian regions and the 17 Twitter profiles of the regional APTs of 14 Italian regions.
The results that emerged from the survey showed that 16 regions out of 20 are present on Facebook (80%) and that 14 out of 20 are on Twitter (70%): some have double pages on account of having pages targeted both at the Italian and foreign markets.
As regards the social media, Facebook is given preference, above all, on account of interaction with users which proves to be a winning strategy in both tools thanks to the sharing of contents created by users, quizzes (guess the place), direct quotes, the creation of ad hoc thematic hashtags and co-participation in page management.
The Facebook page with the most fans is “Visit Sicily”, which has 13,240, followed by Tuscany and Puglia Events, while the profile most closely followed on Twitter is that of MarcheTurismo, which has 9,863 followers, followed by Turismo Emilia Romagna (9,796) and “I want to live like this” published by the regione Toscana (5, 955).
Tag: Blogmeter, social media,
Tourism and Destinations