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14/10/2013 Technology

Launch of the Extra Milano® App designed for Expo 2015

Last week on the occasion of the  'Incontri e idee per le imprese di una città che sta cambiando verso Expo 2015" event held at Palazzo Bovara and sponsored by the Regione Lombardia, the Milan Chamber of Commerce and the Provincia di Milano, the Extra Milano® App for smartphones was presented. This multilingual App is targeted at foreign tourists residing in Italy and at visitors from abroad who are planning to participate in the Universal Exposition of 2015.

Developed by Milanese agency Duezerodue in collaboration with Consulates and Embassies in Italy, the application, which can be downloaded free of charge, is designed not only to offer foreign visitors to Expo Milano 2015 all the information necessary to make their stay easier but also to allow them to keep in contact with the representatives of their country of origin. Thanks to the App, foreigners will have a chance to get to know the city, visit major points of interest and share experiences with the group to which they belong.

Consulates and embassies can send “push” notifications directly to users’ cellular phones including official information, practical information (e.g. days dedicated to bureaucratic procedures)  but also cultural initiatives etc. Furthermore, thanks to geolocalization, institutions will receive regularly updated data regarding the presence of their co-nationals in Italy.

Created to encourage a link between the real world and the digital world, the Extra Milano® App will also allow sponsors and businesses to promote their brands and send advertising messages through a privileged communication channel, thereby addressing their messages directly to a specific ethnic target.


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