In fact, the 2014 edition of Bit will host the Bit BuyExpo workshop which will serve as a collateral event to Bit BuyItaly, a leading event showcasing the Italian tourism offer, and Bit BuyClub, the only Europe date dedicated to associative tourism. At the area dedicated to Expo 2015, attendees will have a chance to plan and purchase advance tourist packages related to the Universal Exposition.
Hence the procedure showing Borsa Internazionale del Turismo as a reference point for the promotion of Expo 2015, the Universal Exposition scheduled to be held in Milan from 1 May to 31 October, continues, a procedure that promises to serve as a unique opportunity for the entire Italian tourism sector.
During the recent Expo Tourism Summit held in Milan at the beginning of October, the important synergies that Fiera Milano and Borsa Internazionale del Turismo have set in motion as a team for Expo 2015 were presented.
In fact, Bit played a key role in the summit in view of its choice of Tour Operators who took part in the meeting. In particular, Bit chose the 50 Top Tour Operators, originating from those markets who are most interested not only in our country as a tourist destination but also from a point of view of what it has to offer, both established and emerging (Argentina, Austria, Brazil, Canada, China, South Korea, Germany, Japan, Israel, Russia, Slovenia, Spain, Switzerland, Turkey, the Ukraine, the UK and the USA).
New initiatives will also see Bit playing a key role together with Expo 2015, from now until the opening of the event.