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22/10/2013 Hotel and Location

Valentino Rossi stars in the Opel Adam commercial at Rimini’s Palacongressi

The conference centre of Rimini was one of the locations chosen for the new Opel commercial featuring the launch of the new Adam model manufactured by the German automotive company.

The new brand ambassador for the campaign, entitled Adam&Vale, is world famous multiple MotoGP World Champion Valentino Rossi; the commercial was shot between Bologna and Rimini by director Matthaus Bussman for the Rome-based Scholz&Friends agency. Rimini’s Palacongressi provided its interior spaces for the shoot while a part of the outdoor shots were filmed along the wharf of Rimini’s Porto Canale Harbour, a place depicted in one of Fellini’s best-loved films.  

"For their communication initiatives, large companies look for spaces that are not only functional but also aesthetically pleasing. Two important elements for photo shoots or videos” commented Stefania Agostini manager of Convention Bureau di Rimini, the company that manages the Palacongressi. "The spaces of our facility designed by architectural firm GMP of Volkwin Marg, comply fully with these two requirements. However, we have to thank Opel and the communications agency that made the commercial for having picked the spaces of our facility to film an important part of the commercial.” 

A versatile, multi-functional structure, Rimini’s Palacongressi is distinguished by its original shell-shaped amphitheatre in steel and glass, designed to accommodate up to 1,600 people. The Conference Centre has 39 rooms of which the main one boasts a 4,700 delegate capacity for a total of 9,000 places, and an exhibition area extending over a surface area of 11,000 square metres.


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