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24/10/2013 Events 2013

MPI Italia: round table on trends and corporate expectations at BTC

The round table organized by MPI Italia Chapter to analyse the global trends of events and gauge the direction that companies are taking during this current period of change will be held on Wednesday 13 November at 9.30am in Florence at the Sala Arco of  Fortezza da Basso, within the context of BTC, the Italian events trade show.

During the meeting, the results of the survey Il mondo corporate: sfide, tendenze, linguaggi, aspettative nella gestione degli eventi e dei congressi (The corporate world: challenges, trends, languages and expectations in events and congress management)  will be revealed. The survey was organized by Cisalpina Research in collaboration with MPI Italia Chapter on a sample of professionals (Corporate Event Manager, Marketing Manager etc) who deal with events at Italian companies.

In addition to investigating in-house and external issue and the challenges that corporate events managers are forced to face, the survey will also analyse their relationship with suppliers, agencies and new technologies.

During the round table, the data of the survey will be assessed. Speakers on the subject, moderated by Margherita Franchetti, will include Olimpia Ponno, president of the MPI Italia Chapter, Rosemarie Caglia, marketing manager of Cisalpina Tours, Gianni Davi, events and sponsorships manager of UniCredit and Graziella Pica, director of sales & marketing Italy & Eastern Mediterranean Countries of Worldhotels.

After the event, the MPI Italia Recognition Awards 2012-2013, the awards given to partners who actively contribute to the growth of the community, will be handed out.


Events 2013
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