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30/10/2013 Tourism and Destinations

Emilia Romagna promotes the MICE offer

Parma
Parma

The Province of Parma, Reggio Emilia and Modena are promoting the conference options in the area with an educational tour scheduled to run from 27 to 30 October, involving the participation of 12 European buyers from Germany, the UK and Switzerland.

The event is part of a broader regional promotional plan developed by Apt Servizi for the meeting and events sector which also envisages participation at specialized trade fair events (Moscow, Frankfurt, Beijing and Las Vegas) and the re-launch, following a recent restyling, of the portal dedicated to the world of congresses www.meetiner.com.

The foreign guests were welcomed on Sunday evening in Parma where, on the following day, after a visit to the Auditorium Paganini and the Conference Centre, a workshop designed to enable to the foreign buyers to meet 11 Emilian-Romagnoli operators including Bologna Congressi, Convention Bureau Riviera di Rimini, Convention Bureau Salsomaggiore, Ferrara Fiere e Congressi, Food Valley Travel, Grand Hotel Terme Castrocaro, INC Hotels Parma, Ospitalità a Bologna, Parma Incoming, Select Hotels Collection and Modenatur, took place at the Grand Hotel De La Ville.

After the meeting, attendees were treated to an intense events program: from lunch with a culinary demonstration at the Academia Barilla, to a visit of Teatro Verdi and Casa Barezzi in Busseto with dinner at one of the city’s most typical restaurants.

The following day, the guests travelled to Modena where they visited the historic centre, whose monuments are designated UNESCO world heritage sites. They were then taken to the Museo Casa Enzo Ferrari and later treated to a lunch, featuring typical regional products, at a vinegar factory in Montecchio Emilia where Balsamic vinegar is produced.

In the afternoon, after visiting Parma’s historic centre, the guests attended a performance of the “Fuoco di Gioia” concert, a part of the  Festival Verdi 2013 programmed dedicated to “Verdi’s Bicentenary” being celebrated this year.

Before departing for their return journeys home, the participants will make stopover at the Baganzolino cheese factory where the famous Parmigiano Reggiano cheese is produced.


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