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31/10/2013 Event Agencies

Filmmaster Events: double event in Bologna to celebrate Unipol’s 50th anniversary

Two events embellished by music, lights and spectacular performances animated the city of Bologna at the end of September to celebrate the 50th anniversary of the Unipol Group, the insurance company founded in 1963 in the city of Bologna.

The celebrations coincided with the inauguration of the group’s new headquarters, the Unipol Tower, a building standing at a height of 125 metres, the highest in the city and in the region.

The double event was conceived and organized by Filmmaster Events and directed by Alfredo Accatino.

The institutional event, held on the top three floors of the skyscraper, was attended by 300 select guests, partners and top clients of the company, who were welcomed by evocative laser installations - exactly 50 interactive columns - one for each year of the group. At the end of the evening, guests were treated to a live concert by musician Raphael Gualazzi.

Conversely, for the event dedicated to the city a large rock stage and a mega screen were set up at the foot of the Tower where the free concert by Malika Ayane, Francesco Renga, Patty Pravo and ICS was held.

At the end of the evening, a spectacular fireworks display, which lit up the skies of Bologna, was held against the backdrop of the skyscraper.


Tag: Filmmaster Group
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