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7/10/2013 Event Agencies

Pro-meet organizes the event to celebrate the 30th anniversary of Studio Pirola Pennuto Zei & Associati at Milan’s Palazzo del Ghiaccio

Milan’s Palazzo del Ghiaccio recently hosted the event celebrating the 30th anniversary of Studio Pirola Pennuto Zei & Associati, a fiscal and legal firm boasting branches in Italy, London, Beijing and Shanghai which hired Milanese events agency Pro-meet to organize the evening.

More than 1,000 guests, including employees, collaborators and partners of both the Italian and foreign offices, attended the celebratory event, inspired by the founding values of the firm, i.e. loyalty, transparency and honesty.

To underscore the value of the people who contribute to the success of the company and are “proud to be part of it”, guests were welcomed at the entrance to the Palazzo by a long panel featuring their photos reworked Andy Warhol-style. The following week, these same photos were hung on the walls of the firm. 

A stage with an enormous company logo consisting of 600 light bulbs connected to four exercise bikes was set up inside Palazzo del Ghiaccio’s evocative auditorium. The bikes, when activated, caused the bulbs to light up thus showing how each element of the team is able to contribute to the growth of the company. Following speeches by the founding partners, all attendees were invited to mount the bikes and pedal to keep the logo lit up and alive for the entire evening.

The event was hosted by TV personality Cristina Chiabotto who interviewed several historic and current members of the firm on the large stage featuring a backdrop illuminated by LED panels. 

The evening continued with the screening and grading of films prepared in the months prior to the event by several collaborators and a traditional group photo proceeded by a flash mob of young dancers and singers who performed to the sounds of Mamma Mia. After dinner, the evening ended with music and dancing until the wee hours.


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