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9/10/2013 Tourism and Destinations

Agreement between Fiera Milano Congressi and Milanese hoteliers regarding bids for international events

MiCo
MiCo

Last September an agreement was signed between Fiera Milano Congressi, which manages the MiCo Conference Centre in Milan, and the trade associations that represent Milanese hoteliers, the Associazione Albergatori di Milano and the Gruppo Terziario Turistico di Assolombarda.

The aim of the agreement is to “use a systematic approach” to submit bids for events and congresses of an international scope in the city of Milan.

In fact, the agreement foresees the commitment, by the two associations of hoteliers, to support Fiera Milano Congressi during its participation in national and international tenders, in a bid to ensure that associated hotels provide the allotment of rooms necessary for the submission of bids. 

This will make the Milanese congress and tourist offer more competitive on both a European and global level, in view of the fact that MiCo is among one of the largest conference centres not only in Europe, but also throughout the rest of the world, capable of hosting large events of up to as many 18,000 delegates

The entire city will benefit in that the tourist division of meetings and events not only allows for the deseasonalization of tourist influxes but also an increase in the occupancy rate of hotel rooms which, as things presently stand, based on the data released by the Milan Chamber of Commerce for the period between January and August of this year, accounts for an average rate of 61%.


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