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22/11/2013 Statistics and MICE researches

Positive signs from EIBTM even for the events market in Italy

There is increasing optimism regarding the events market in 2014: this was what emerged from the data of the IBTM Global Research presented recently at EIBTM in Barcelona. In fact, from the study it emerged that 54% of European buyers predict an increase in the number of meetings and events over the next 12 months while 93% of suppliers maintain that the volume of events will either increase or stay the same.
 
Furthermore, 57% of the suppliers interviewed underlined an interest on the part of buyers to hold their events in new European destinations. Italy ranks in second place among the destinations preferred by the organizers of European events preceded only by Spain and followed by Switzerland, the UK, France, Germany, Russia, the Ukraine, the Netherlands and Turkey.  
 
Unlike past years, the survey shows that, for the first time, buyers and suppliers no longer consider the negative trend of the global economy as the main cause impacting on the events market but, on the contrary, are beginning to focus their attention on other determining factors including adding value for clients, developing relationships built on trust, offering high quality services and demonstrating the return on investments made (ROI).  
 
The main factors slated to determine the choice of destinations and event locations over the next few month will include the quality of services offered, value for money and accessibility but also compliance with international industry criteria and standards, considered increasingly important.  
 
The research also underlined the increasingly important role played by technology and the social media within the context of the events market and how these contribute to creating new formats also from a creative point of view. 65% of the respondents use social media to communicate before, during and after meetings while 42% of meeting planners provide delegates with smartphones or tablets so that they can access information during the event.  
 
The IBTM Global Research will soon be available on www.ibtmevents.com.

Statistics and MICE researches
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