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18/12/2013 Hotel and Location

NH Hotels launches its new loyalty programme

The NH Hotel Group Rewards, NH’s new loyalty programme is part of the group’s strategy increasingly oriented towards guest satisfaction. 
 
Thanks to the launch of the new programme, the company is seeking a closer connection with guests whose choose to stay at one of the hotels belonging to the chain, by offering them a tailor-made experience and appealing benefits to bring them back. 
 
The NH Hotel Group Rewards programme includes four new membership categories,  Blue, Silver, Gold and Platinum. Members will move up the ranks according to the number of overnight stays during a one-year period. Each category offers its members exclusive benefits as well as rewarding them with a welcome gift so that they can begin to enjoy the programme’s benefits from the very beginning.   
 
Rewards include exclusive discounts, the accumulation of points that translate into euros at the almost 400 hotels of the Group included in the programme and flexible arrangements for paying for overnight stays and services using credit cards. In addition, depending on their category, members can enjoy preferential treatment during their stays such as room upgrades, early check-in and late check-out, express check-in etc.
 
The new programme will replace its predecessor, NH World. To mark its launch, NH is offering old and new members a free night’s stay after their first stay.

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