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6/12/2013 Hotel and Location

Trivago draws up the classification of the best hotel chains in Italy based on their online reputation

During Buy Tourism Online, which has just ended in Florence, Trivago presented the ranking of the best hotel chains in Italy drawn up on the basis of their reputation within the context of the presentation of a study regarding the economic impact of their online reputation on average hotel prices. The survey conducted on a sample of 25,000 facilities and some 5.4 million reviews, highlights the strong price increase that a hotel can obtain by working on a good reputation.
 
Starhotels, the Italian hotel company featuring hotels in all major Italian cities, was rated the best hotel chain in Italy by users of the largest hotel price search engine in the world.  
 
When drawing up its ranking, Trivago considered the chains present in Italy with at least 10 facilities and the evaluations given by users of the website from 1 January to 20 November of this year.  Starhotels came out as the winner with an online reputation of  83.28 out of 100.
 
Runners-up in the classification included Hilton Hotels and Resorts, Una Hotels and Resorts, Starwood Hotels & Resorts, Best Western, Sina Hotels, Marriott, Accor Hotels, NH Hotels and Atahotels
 
During the Florence event, the Trivago Best Hotel Italy 2013 prizes were awarded not only for the best hotel chain but also for the best hotel and best B&Bs, awarded respectively to the Adler Hotel Spa & Resort in the Dolomites, and to Casa Montani in Rome.

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