Banner
6/12/2013 Tourism and Destinations

According to Google, the Internet and Made-in-Italy are strategic economic drivers for Italy

Diego Ciulli
Diego Ciulli
At Buy Tourism online (BTO) which has just ended in Florence, Diego Ciulli, Senior Policy Analyst of Google Italy, presented the results of the research “The Impact of Online Content on European Tourism” conducted by Oxford Economics. 
 
The study analyses the value of online content to the tourism economies of Italy, Greece and Spain, indicating the opportunities for the economic growth of each country in the event of the Internet being used on a wider scale by the tourism industry.
 
According to the survey, based on the increase in online tourist content in Italy, the economy could be boosted to create an additional 250,000 jobs with a resultant 1% growth in GDP.  
 
"Italy can count on a brand, namely “Made-in-Italy” consisting of products, lifestyles and a cultural heritage that though widely appreciated and sought after abroad, are still not as visible as they should be online. In this sense, the Internet could represent an extraordinary economic driver to raise awareness about the best that our country has to offer and for this reason, as announced by  Eric Schmidt in Rome last October, Google has decided to invest in a project on Made-in-Italy" declared Ciulli.
 
In fact, according to the world’s leading search engine, although Made-in-Italy is one of the best-known, most sought-after brands in the world, it is still not given enough exposure on the Web.

Tourism and Destinations
print mail Google plus twitter linkedin facebook
MEETING & CONFERENCE VENUE FINDER
Dimora
Storica
Struttura Servizio
LUXURY WEDDING VENUES
ARE YOU IN SEARCH OF A FAIRYTALE WEDDING?

Luxury hotels, Villas, Castles and Palaces for a truly Italian-style wedding.

DISCOVER THE BEST
ITALIAN VENUES