30/01/2013 Transportation

Alitalia receives BizTravel Award 2012 for the best Business Class service

Alitalia A330 Magnifica
Alitalia A330 Magnifica

More than 1,500 managers, corporate heads and travel agents, members of the Business community of  BizTravel Forum 2012, the event dedicated to the business travel market organized by  Uvet-American Express, honoured Alitalia with the  BizTravel Award both in the categories related to Best Business Class service and Best Airline for Flight Attendant Uniforms.

Gianni Pieraccioni, Alitalia’s Chief Commercial Officer said, “We are particularly proud of this award  because it acknowledges our commitment to meeting the requirements of those travelling for business purposes, the most demanding segment of the business traveller market. This award once again confirms the validity of our marketing strategy to become Ambassadors in the world of “Made-in-Italy” excellence and that typical Italian style appreciated worldwide. A special mention also goes to our flight attendants who, each day, proudly sport Alitalia’s stylish green and blue uniforms throughout the world, a sure sign of their professionalism and commitment.”   

In 2010, Magnifica, Alitalia’s business class on long haul flights aboard its Boeing B777 and Airbus A330 aircraft, was completely revamped and is distinguished not only on account of its equipment (e.g. seats that can be transformed into comfortable beds) but also for the quality of services offered including, first and foremost, its cuisine and meals served on board together with accessories signed by several of the best-known Italian brands.    


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