20/02/2013 Technology

Pictures Experience, a technology designed to share an event on social media debuts in Italy

An innovative service that enables individuals to disseminate and share “branded” photos, taken during an event organized by a company or brand, on social media: this then is the Photo Activation Marketing project developed by British company Pictures Experience, also recently launched in Italy.

This is how it works: during an event, participants are photographed and each photo, characterized by the brand of the company that has organized the event, is loaded onto a special Internet site from which you can download it and share it with friends in order to thus reach a much wider public. In general, the friends themselves recommend the brand to their contacts on social media.

“Pictures Experience represents a highly efficient way to amplify brand awareness created during events thanks to a technology based on photo sharing”, explains Gosia Kalicka, Managing Director of the company. “Thanks to the use of social media, 1,000 branded photos, taken during the event, attract approximately 10,000 friends of participants to the customer’s site and generate hundreds of thousands of impressions on social media including, first and foremost Facebook”.

In addition to the possibility of reaching hundreds of thousands of people by word of mouth, Pictures Experience also allows companies to conduct market research by introducing simple questions into the system, at no extra cost, to which the user will be asked to respond prior to being able to download the photo itself. 

Furthermore, it is also possible to increase brand engagement  thanks to a special software called Photo Decorator, which enables users to modify the photo in a number of fun, appealing ways thus encouraging the desire to share.

In Italy, the product will be represented by the Alessia Bianchi Group, an agency that will also handle integrated communication plans with press office, advertising and direct marketing activities.


Tag: technology, events, social media
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