25/02/2013 Transportation

Alitalia ranks number one in the “Socially devoted brand” category in Italy

With more than one million fans on the official page of Facebook and a 91% response rate with the highest number of interactions with the user community, Alitalia ranks as the number one company in Italy for “Socially Devoted Brand” in the ranking drafted each month by  SocialBakers, a company specializing in the study of social network performance.

Thanks to social network activities, since June of last year, Alitalia has always been present among the Top 5 Socially Devoted Brands.

Alitalia has launched countless initiatives. In fact, last year, the Italian carrier was the first company to launch a worldwide promotion for all Facebook users.

At present, special deals for fans of the Italian, Israeli, British, Spanish, German, Swiss, Belgium, Polish, Turkish and Brazilian markets are under way, while a photography competition for American fans has just ended with four free air tickets to Italy being awarded to winners of the contest.


Tag: Alitalia, social media
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