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26/02/2013 Event Agencies

Filmmaster Events: a spectacular event at Palalottomatica to celebrate BNL’s 100th anniversary

BNL DAY 2013, the spectacular celebratory event created by Filmmaster Events, was held on 21 February at Rome’s Palalottomatica. This is not the first (but the third) time that the event agency has created a happening for BNL: however, this year, an innovative format was introduced to celebrate the 100th anniversary of the Banking group.

The traditional event was revolutionized to mark this milestone occasion. The new formula envisaged one day only, one location and a surprising scenographic setting for the over 2, 600 managers who took part in the initiative, the major event of the year.

To boost the impact of the message and communication, a screen measuring more than 27 metre (plus an additional 10 screens) and the new logo, designed for the centenary to emphasize continuity between the past and the future, took centre stage.

Inspired by the link between BNL’s past history and the future of banking, participants were also treated to an exhibition, once again set up and curated by Filmmaster Events


Tag: Filmmaster Group
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