7/02/2013 Statistics and MICE researches

MPI Italia Chapter is planning to introduce the Economic Impact Study into Italy. Estimated cost €250,000 and two years’ work

This is the study coordinated by the Convention Industry Council (the sector’s inter-association of which MPI is a member) and the only one that uses an internationally recognized method to calculate and demonstrate the economic value of the meetings and events industry. The Italian chapter of MPI would now also like to introduce the Economic Impact Study into Italy to objectively evaluate the industry’s impact  on the national economy.

“In Italy, there is not widespread awareness about what the events industry actually represents or how businesses could benefit from the act of meeting, discussing and sharing information with others”, commented Gaetano Sciatà, president of MPI Italia Chapter.

The study methodology has already been adopted by various countries including Canada, the US and Mexico and is currently also in the process of being implemented in the UK, France and Germany.

According to Olimpia Ponno President-elect of the Italian chapter, the study has enabled industry members to establish that the contribution of the meetings industry on gross national product (GNP) is equal to $106 million, the same impact, if not higher, than that registered for sectors such as the iron and steel industry, the food and agricultural industry and the automotive industry. But not only: the Economic Impact Study also serves as a means of measuring the incidence on hours of business and jobs, taxes and numerous other key indicators of the economic trend.  

Hence the need to also introduce this type of  research model into Italy where, still today, there is no type of consideration for the industry. In fact, as recently reported by Federcongressi&event, it is not mere chance that in the recent Strategic Tourism Plan no reference is made to the congress sector.

To start and conclude the study, the Italian chapter of MPI is looking for investors, both in the public and private sectors. In fact, this operation requires an investment of €250,000 and a two-year work plan.


Tag: studies and research, MPI Italia Chapter
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