8/02/2013 Statistics and MICE researches

Online reputation: according to Trivago Venice and Piedmont are Europe’s most appreciated destinations

Venice
Venice

On the occasion of the forthcoming Borsa Internazionale del Turismo, scheduled to be held in Milan next week (from 14 to 17 February), Trivago, the hotel search engine that allows users to compare prices from more than 150 booking sites for over 60,000 hotels throughout the world, has drawn up a ranking of the best cities and regions in Italy in terms of online reputation. Reviews by more than 20 million European users posted on as many as 150 booking sites are analysed, taking into consideration cities with more than 120 hotels and at least 100 reviews per single facility.  

Based on the number and quality of the reviews posted on the net by European users, it emerged that Venice, with 81,2%, is the city featuring the best facilities in Italy, followed by Bologna, Florence, Palermo and Turin. Conversely, with an average of 80.73% out of 100, Piedmont comes out as the number one region in the reputation ranking, followed by Trentino Alto Adige, Tuscany, Veneto and Umbria.

“A hotel which benefits from a good reputation also adds value to the surrounding area, meaning that, for this reason, it is important to work together to offer visitors the experience of a unique stay. In most cases, the choice of a destination or hotel is influenced by the advice of friends or travellers who write reviews on forums and online communities, triggering an online “by word-of-mouth” which increases the reputation of a facility and, by association, also strengthens the image of the destination”, explains  Giulia Eremita, Country Manager of trivago Italia.

The Trivago Online Reputation Award will be given to the best Italian city or region during the BIT trade show.


Tag: studies and research
Statistics and MICE researches
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