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14/03/2013 Tourism and Destinations

In 2012, tourism in Italy grew thanks to the influx of foreign tourists showing a positive trade balance for foreign tourism

The first preliminary statistics released by the Banca d'Italia (the final ones will be released in April) showed an improvement in 2012 in regard to the trade balance for foreign tourism which amounted to  €11. 695 million, thus showing an increase compared to 2011 which closed with a surplus of €10. 308 million.

The analysis revealed that while foreign spend in Italy, accounting for €32,066 million, increased by 3.8%, Italian spend abroad, accounting for €20.371 million, registered a 1% decrease.

Italian expenditure for foreign holidays decreased by 12.1% while the outlay for business travel increased by 6.4%. A contrary trend was noted for foreigners who spent 4.2% more on holidays in Italy against a 2.4% decrease in business travel in the same country.

As regards overnight stays, daily foreign expenditure per capita grew by 3.9% while Italian expenditure abroad, accounting for €75.00, decreased by 3.8%. The average duration of trips for foreigners remained stable (7 days) while, where the Italians were in question, it increased to 9 days. 

As regards travellers’ countries of origin, Germany, the US and France came out top in the rating, all showing an increase compared to figures for 2011. The UK also performed well: British travellers spent 15.6% more in Italy compared to figures for the previous year. However, the lion’s share was taken by Russia which, with an increase of  28.3%, surpassed The Netherlands (-4,5%), thus becoming the 8th most important market for tourist spend in Italy: for the first time, Russian tourist spend in Italy exceeded €1 billion (1 billion, 187 million euros). Other BRIC markets, especially the Asian ones, also showed a significant growth rate: India with  €372 million, registered an increase of 32. 9%, while Chinese spend increased by 21.6%, touching on €300 million in 2012. The increase in expenditure from Brazil proved to be more modest  (+2.6%), accounting for just €392 million.

Lombardy, Veneto and Lazio are the destinations most strongly favoured by foreign tourists. In fact, overall, these three regions accounted for just over 45% of the total spend of travellers hailing from abroad.  


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Tourism and Destinations
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