21/03/2013 Statistics and MICE researches

Italian travel managers believe that better cost control is possible in the MICE sector. Expenditure for 2013 set to be stable

68% of Italian travel managers, the highest percentage in the world with an average of around 41%, say that they are engaged in active negotiations in the meeting, congress and events sector, while 63% believe that they will able to further reduce costs in the MICE sector with respect to the global average of 44%.   

These were the figures revealed by the 2012 edition of the AirPlus Travel Management Study, the annual survey conducted by AirPlus International on a sample of 2, 100 travel managers throughout 24 countries, including Italy, scheduled to be published next month.

The analysis shows that, in Italy, only one travel manager out of four deals with the MICE sector (23% against the 33% on an international level) owing to the fact that this task is often divided up in the company among different operational areas rather than being centralized in order to ensure positive effects on cost control.  

The survey revealed that 70% of the Italian sample interviewed expect to maintain expenditure at 2012 levels, a stable though encouraging figure in view of the current difficult economic and political situation.

Conversely, on a global level, for 2013,  27% of the respondents expect an increase in spend for incentives, meetings, congresses and trade fairs, while 55% predict maintaining expenditure at last year’s levels.

Forecasts for MICE spend, analysed on a country by country basis, show that the highest increase in spend volumes will be in BRIC and emerging countries including India, Brazil and Turkey (from 46% to 55%), while the attitude adopted by  western markets, including the US, Switzerland, Italian, Spain and the Netherlands, is more cautious.


Tag: studies and research, Airplus
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