22/03/2013 Event Agencies

Input Group organizes three events in three cities for the annual “Nestlè Gelati” convention

Bologna, Turin and Rome were the three cities that hosted the various stages of the annual Out of Home convention of the Ice Cream Division of Nestlè Italiana S.p.a., organized and staged by  Input Group.

The event involved the management, dealers and sales force of the company whose aim was to present them with the latest marketing plans and the launch of new products of their three historic brands : Antica Gelateria del Corso, Motta and  Alemagna.

Estra,  Input Group’s agency that dealt with the communication aspects of the event, devised a concept inspired by the world of sport to express the partnership between the company and dealers. Hence the choice of Gian Paolo Montali, former coach of the Italian volley ball team and successful sports manager, as key speaker at the event.

Two of the three locations that hosted the event were also sports-related: the Unipol Arena in Bologna, home to Virtus Bologna, at which the key speaker was Leo Wencel, CEO of “Nestlè Italiana”; the  Juventus football stadium in Turin and Eur’s Salone delle Fontane in Rome.

In addition to Estra, chosen for the fifth time by “Nestlè Gelati” to organize its annual convention, two other companies of the Input group also helped to stage the event:  Output which dealt with the organization of logistics and production company InputLab which created all the videos for the launch.


Tag: Input Group, corporate events, events agency
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