4/03/2013 Event Agencies

Input Group was the brainchild behind the Pernod Ricard Convention held at Stresa’s Palazzo dei Congressi

All Ambassadors was the title of the convention developed and organized by event agency Input Group for Pernod Ricard Italia in Stresa, on Lake Maggiore, at Palazzo dei Congressi.

The concept of the event was to transform the 150 employees of the Italian branch of the French company into ambassadors of the Pernod Ricard brand  (eight in toto, Absolut Vodka, Chivas Regal, G.H. Mumm, Havana Club, Jameson, Malibu, Ramazzotti and Ricard).

Stresa’s  Palazzo dei Congressi, featuring a 12 metre screen, acted as a backdrop to the presentation given by the young marketing representatives of Pernod Ricard Italia, accompanied by the Brand Owners from the French Parent Company. The aim of the convention was to transform each delegate into a spokesperson for the eight products, based on their personal affinities with the brand chosen.   

The corporate convention was followed by a ‘70’s-inspired themed evening held at 2 Michelin starred restaurant Piccolo Lago di Verbania. Conversely, on the day after the convention, the delegates took part in a team building activity involving a tasting session at which they learnt how to make cocktails. After tasting them they were also taught how to identify their ingredients.


Tag: Input Group, meeting Stresa, corporate events
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