7/03/2013 Hotel and Location

Following an agreement with Ikea, Marriot International will debut in Milan in 2014 with the first Moxy hotel

A new hotel boasting a stylishly contemporary design, approachable service and, most importantly, an affordable price: these are the characteristics of the new hotels of the Moxy brand, the result of an agreement between the Marriott International chain and the Ikea group.

The hotel group will be the owner of the brand, while Ikea, which has invested  £500 million in the project, will be responsible for the design of the facilities, with the construction of prefabricated rooms that will be mounted on-site using Ikea construction techniques to keep costs low and lure younger, more budget-conscious travellers.  

The first Moxy Hotel is expected to open in Milan in 2014, in the vicinity of the Milan Malpensa airport, followed by the opening of others in Berlin, Frankfurt and London.  Over the next 10 years, Marriot hopes to franchise 150 Moxy Hotels across Europe. 

The new brand will cater to a younger, technology and design savvy clientele. Moxy hotels will be feature large communal spaces for guests to relax and socialize, areas equipped with 56-inch television for presentation projection as well as computers and free Wi-Fi access throughout the hotel. Other amenities will include 24 hour restaurant and bar services, open seven days a week.   


Tag: hotels, new opening
Hotel and Location
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