7/03/2013 Hotel and Location

East End Studios in Milan hosts the NeroGiardini event attended by more than 600 delegates

The event organized by NeroGiardini, famed Italian apparel and footwear brand, was held on Monday, 4 March during Micam, the world’s leading footwear fair, to update buyers, customers and journalists about the company’s development strategies.

The more than 600 delegates attending the event were hosted by East End Studios in Milan, an exclusive events location created from the recovery of industrial buildings formerly used for the construction of aircraft and, today, transformed into flexible, modular spaces suited to hosting all types of events.

The evening began with a rich welcome buffet based on typical products from the Marche, the company’s original headquarters, followed by a speech, with simultaneous translation for the foreign guests attending, by Enrico Bracalente, Sole Administrator of NeroGiardini, who announced the company’s expansion plans and the opening of 100 stores in China over the next 10 years, starting with the city of Nanjing.

The dinner was set against an elegant, black and white backdrop, in keeping with the NeroGiardin aesthetic, followed by a show featuring well-known Italian comedian Enrico Brignano, a guest at the event.


Tag: East End Studios, corporate events, Milan
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