15/04/2013 Tourism and Destinations

Milan rated among the top ten best European destinations 2013

Milan was ranked in ninth position in the Best European Destinations 2013, drawn up by European Consumers Choice, a non-profit organization based in Brussels which, each year, draws up a top ten ranking of European cities based on tourist preferences of European cities expressed by means of online voting.   

This year, the initiative, launched in 2010, involved all the main social networks (Facebook, Twitter, Pinterest and Flickr). In addition to using the association’s website, European citizens were given a chance to express their preferences on social media, thus significantly increasing the number of votes obtained and making it possible to outline a profile of  voters whose average age proved to be between 20 and 35 – 56% female voters and 44% male voters.

Milan received 5.9% of preferences, ranking 9th in voters’ favourite European destinations, thus establishing itself as the most sought-after Italian tourist destination by European travellers even with respect to other art cities.   

Cities ranked among the Best European Destinations 2013 include Istanbul, rated number one with 12.4% of preferences, followed by Lisbon (12.2%), Vienna (9.5%), Barcelona (8.3%), Amsterdam (7.2%), Madrid (6.5%), La Valletta (6.4%), Nice (6.2%), Milan (5.9%) and Stockholm.


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