16/04/2013 Tourism and Destinations

Toscana Convention Bureau launched. EUR 2 million allocated to promote the region

The Toscana Convention Bureau, the new organizational model to encourage competitiveness of the area was presented last Sunday by Toscana Promozione, Tuscany’s Economic Promotion Agency, during an event organized for the press in Viareggio.

According to Alberto Peruzzini, director of Toscana Promozione’s Tourism Service, the  new organization will not replace individual, local bureaus but will rather have the task of coordinating them and strengthening their promotional activities to make the whole area more competitive, with a view, above all, to attracting international events and the foreign market.

"To consolidate the already well-established trend of the Tuscan Mice sector, commented Peruzzini, we are pursuing a four-step strategy: redefinition of the role of the Convention & Visitors Bureau of the region, their legal statutes, their aims and their operational methods; integration of regional mapping and promotion of its use by stakeholders and reference users; a preparatory action to train the personnel of territorial CBs or business clusters and promotion of the sector under an integrated brand of the Tuscan meeting industry, both on the national and international market.”  

Together with ENIT Agenzia Nazionale del Turismo and Federcongressi&eventi, the Toscana Convention Bureau will play a strong promotional role in the congress and leisure sectors, both in Italy and abroad.

In view of this objective, Toscana Promozione allocated approximately two million euros for the  Piano Italia 2013-2015, a three-year plan for tourist promotion of the region, designed to give exposure to the area, its artistic and cultural heritage as well as its tourist, hospitality and congress offer.  

The new convention bureau was presented during a press tour organized by Toscana Promozione in collaboration with Sailing Challenge by Oliviero Cappuccini, a company specializing in the organization of corporate regattas and sailing events, to promote the region and, in particular, the seaside resorts of  Versilia and Viareggio.

Journalists attending the initiative were hosted at the  Grand Hotel Principe di Piemonte in Viareggio. Furthermore, in addition to participating in workshops involving presentations of the Tuscan tourist offer, they also had a chance to participate, as viewers, in an exciting regatta held just off the coast of Versilia.


Tag: Toscana Convention Bureau, Toscana Promozione, meeting Tuscany
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