17/04/2013 Tourism and Destinations

Piedmont: tourist incomings increase by 20% in 2012. The Regione is preparing for Expo 2015 with several special initiatives for visitors

Turin
Turin

In 2012, 4.3 million tourists visited Piedmont (against the 4.2% in 2011). Out of these, almost 1.6 million accounted for tourists thus registering a 20% increase compared to 2011. This was the data that emerged following a presentation of tourist incomings held yesterday in Turin at the Regione Piemonte.

This data is extremely positive not only bearing in mind that 2012 was the first year, after the 2006 Winter Olympics, when no big events were held in the region but also when compared to the national trend which according to Istat shows an average 8.3% decrease of trips to Italy, with peaks of -15.5% for the regions of Central Italy.

When analysing the origin of foreign visitors, it is interesting to note that the main market is Germany (with almost +14% and 345,000 tourists), followed by the BeNeLux, driven by the Netherlands (with +4.2% and approximately 143,000 arrivals), France (+14.5% and more than 241,000 tourists), Switzerland (+19.5% and almost 173,000 arrivals), the UK (almost +18% and more than 96,000 tourists) and Scandinavia (almost +15% and more than 60,000 arrivals).

The largest increase is registered by Russia and China with a growth percentage of respectively 60 and 80%, while figures for Portugal and Spain, despite showing smaller numbers, have doubled both in terms of arrivals and overnight stays.

According to a report by the Regione "The strong increase of the foreign market, which currently accounts for 37% of Piedmont tourism (31% in 2011), in addition to acknowledging Piedmont as an increasingly international destination, also compensated overall for the drop in domestic tourism, caused by the present economic crisis ( passing from 2.9 to 2.7 million tourists arriving from Italy)”.

In the meantime, the Regione Piemonte is preparing a new strategic tourism plan and is focusing on Expo 2015 with the aim of exploiting the opportunities offered by the international event in the hopes of attracting the millions of visitors planning on travelling to Italy for the Universal Exposition of Milan.

As a result, the Regione Piemonte is offering visitors to Expo two special deals: the first concerns free admittance to all museums in Piedmont for those holding an Expo ticket and the second concerns hotel accommodation with the third night in a hotel being free-of-charge (as long as this does not fall on a Saturday) for all those in possession of an Expo ticket.


Tag: Piedmont, incoming
Tourism and Destinations
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