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18/04/2013 Congress and Exhibitions

Italy takes part in Imex with a unique stand for the italian meeting industry. An initiative between Enit, Federcongressi&eventi and Mice in Italy

Italy will once again present its convention offer at this year’s Imex, the trade fair scheduled to be held in Frankfurt from 21 to 23 May 2013. As the new coordinator of what the country has to offer in terms of tourism, Enit - Agenzia Nazionale del Turismo, which has inherited the legacy of the recently dissolved Convention Bureau Italia, has arranged for a unique stand to be set up at which Italian operators in the meeting industry will gather in representation of the entire convention sector.

To-date, 56 companies from the sector have adhered to the initiative, also thanks to the special rates offered by Enit to participants.

This result was also achieved thanks to collaborative agreements between Enit, inter-regional project Mice in Italia and the Federcongressi&eventi association, all focusing on promotion of the Italian meeting and events industry abroad.

In fact, just yesterday, Minster for Tourism Piero Gnudi met  President of Federcongressi&eventi Mario Buscema, accompanied by Enit’s General Manager, Andrea Babbi, thus serving as proof of the shared intent to continue to collaborate to promote Italy and its convention offer, using the residual funds of Convention Bureau Italia which will now be handled by Enit.


Tag: trade, Enit
Congress and Exhibitions
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