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22/04/2013 Event Agencies

Filmmaster Events trasforms the Calzedonia fashion show at Rimini’s Palacongressi into a spectacular happening

A fashion show, a television show and a fabulous PR event: these were the key features of the presentation of the new swimwear collection by  Calzedonia, an Italian company that produces lingerie, hosiery and costumes, held at Rimini’s  Palacongressi on16 April, under the directorship of Filmmaster Events.

The event, scheduled to be aired on 6 May in Italy on Italia 1 and in Spain byTelecinco, was attended by 3,200 guests  from 25 countries throughout the globe, 300 journalists from the national and international press and a horde of celebs and well-known personalities.

The key themes of the Calzedonia Summer Show "Forever Together", were summer, the sea and women as guests were taken on a trip through time which traced the history of swimwear from the 1930s to the 1960s, to the present day, i.e. the summer of 2013. Based on this concept, Rimini, a symbol par excellence of summer, the sea and holiday fun, was chosen as the location for the event
In a crescendo of music and colours, a fabulous cast of 27 super models and models, 30 artists and big names in show biz, including international star Kesh, strutted their stuff on the stage at  Rimini’s Palacongressi.

The show was organized and produced by Filmmaster Events, under the creative direction of Alfredo Accatino. In addition to its staging, the events agency also handled all event-related logistics, including arranging accommodation for guests at more than 35 hotels in Rimini, for a total of almost 2,000 rooms.


Tag: Filmmaster Group
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