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30/04/2013 Tourism and Destinations

Italian hoteliers friends of the environment: 72% have adopted eco-sustainable measures

Tripadvisor, the world’s largest travel site, announced the results of the world’s largest accommodation and traveller survey – the TripBarometer, involving more than 35,000 travellers and hoteliers throughout the world of whom 4,911 are Italian (1,160 travellers and more than 3,751 hotels). In fact, based on the results, the survey revealed that Italian proprietors and managers of hotels are extremely aware and sensitive about environmental issues, even though, on this occasion, words would appear to speak louder than actions. In fact, more than 9 out of 10, i.e. 93%, agree about the importance of adopting eco-friendly measures but only 72% say that they have actually introduced measures targeted at safeguarding the planet at their facilities.

The most widespread measures implemented mainly concern the use of energy saving light bulbs (93%), towel re-use programs (74%) and the presence of in-room adjustable thermostats (62%).

The survey also reveals that Italian travellers are more aware, compared to the European average and the rest of the world, about issues regarding safeguarding the environment and sustainability in hotels, with a percentage of respectively 78% and 79%, and are positioned 10th in the overall world ranking, proving to be more aware and eco-responsible when travelling.


Tag: sustainability, environment
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