3/04/2013 Events 2013

Cisalpina seminars dedicated to MICE scheduled to resume on 18 April. Evaluation criteria and result assessment of the main themes

Strategic meeting management for cost-effective meetings”: this is the title of the first meeting of the new cycle of  Experience and Perform, dedicated exclusively to training and updating for the MICE world organized by Cisalpina Tours under the patronage of MPI Italia Chapter

The event will be held on 18 April in Milan at the Hotel De la Ville (Via Hoepli, 6); participation is free-of-charge subject to registration (contact: segreteria.direzione@cisalpinatours.it) and is reserved for managers and professionals active in the corporate  meetings and event sector.

The workshop will focus on the importance of strategic planning with particular emphasis on “new” generation marketing mix models, several tools created specifically for the organization of successful meetings but also outlay.

The various stages of planning an event will be analysed in-depth from identification of objectives and the profiling of participants to actual planning with a final focus on assessment of the results using quantitative criteria such as  BVOM (Business Value of Meetings).

The first meeting, based on the formula of an interactive frontal seminar will be co-ordinated by Olimpia Ponno, an expert consultant and President-Elect of MPI Italia Chapter.


Tag: Cisalpina Tours, training
Events 2013
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